Just over a year old, has been inspiring fans and making them laugh through nostalgic and off-beat memes, referred to affectionately as “shitposts.” Her page currently amasses more than 50,000 followers on Instagram and 30,000 followers on Twitter. Living a Hannah Montana-esque double life, Lydia navigates work and life as any young woman in her 20s would, but when she wants to escape or express herself, she takes to the internet as her own online persona – Klit Klittredge. Lydia B., a humble 24-year-old from Kentucky, ranks among these individuals. Many know what it is like to scroll through one’s phone looking at these memes, but few understand what it is like to be the brains behind the screen. They spark joy, help us to cope or distract us from life’s troubles, and even inspire discussion about the world around us. Humorous phenomena taking the form of pictures, videos, and sounds, known as “memes,” have been taking the world by storm for as long as most of us can remember. Lydia B., known online as “Klit Klittredge”, takes inspiration for her content from American Girl, a popular doll and toy brand known well by 90s and 2000s kids.

Meme sounds